Tourism development strategies: the case of the city of Huê (Vietnam)
Author: Phan, Van Thuy
Under the direction of: Nicolas Peypoch and Laurent Botti
Perpignan University
Texte français
Keywords : Tourism sciences, Vietnam, Destination tourism competitiveness, Fuzzy set theory, TOPSIS, Ritchie and Crouch model, Tourism - Economic aspect - Planning - Vietnam, Marketing.
Abstract
Tourism Destination Competitiveness is a new concept in Vietnam and Laos, no study on this subject carried out in the context of heritage cities (in Vietnam and Laos). This study mainly uses the Tourism Destination Competitiveness (CTD) model of Ritchie and Crouch (2003) to analyze the competitiveness of three heritage cities in Southeast Asia : Hue (Vietnam), Hoi An (Vietnam), and Luang Prabang (Laos). To this end, using 7 criteria and 51 sub-criteria, this research applies the Fuzzy Number and the model in Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) approach allows to classify these three destinations. This empirical study was based on a two-step procedure. The first step consisted of applying the Fuzzy Number to analyze the CTD of three mentioned destinations. At the second step, the TOPSIS process was applied to the ranking analysis. The TOPSIS provided not only the ranking of the 3 destinations according to 7 criteria, but also the final general classification among the sub-criteria. Finally, managerial implications for three studied cities to improve their tourism competitiveness were discussed. The results showed that the Fuzzy Number in TOPSIS can be implemented as an effective approach for the CTD evaluation. Key words : Tourism Destination Competitiveness, Fuzzy Number, Fuzzy Number in TOPSIS, Crouch and Ritchie model.
